During a recent interview with the Associated Press, the creative director behind it said he was inspired by the Disney film "Jungle Book," and started riffing on the song, "I Wanna Be Like You." Unfortunately, Disney wanted too much money to use the music, which almost scuttled the whole thing. Even non-basketball fans are familiar with that phrase and the jingle from that ad, but it turns out it almost never happened. LIKE MIKE tells the story of 13-year-old orphan Calvin Cambridge, who finds tennis shoes that may have been basketball player Michael Jordans when he was. One of the most memorable Jordan spots is the classic "Be Like Mike" Gatorade commercial. A large part of that is because of Jordan's incredible skills, and the championships he captured, but he's had some branding help along the way. He's now a brand unto himself, with shoes and merchandise sold around the world. While much of the story has focused on his basketball exploits, a big part of the Jordan saga takes place off the court.įrom his gambling trouble to his stint playing baseball and his marketing mastery, Jordan is much more than a basketball player. Like Mike is a slight and uninventive movie: Like the exalted Michael Jordan. Along the way, we've gotten to relive the Michael Jordan era and learn so much more about him and the Chicago Bulls. A valueless kiddie paean to pro basketball underwritten by the NBA. After five entertaining weeks, "The Last Dance" will come to an end on Sunday night.
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